the buying power of the lgbt market
according to witeck communications
lgbt consumers are twice as likely to make purchases from companies they trust , by comscore
the average income of a same-sex household is 23% higher then straight households, according to research firm Prudential
Gay men spend $2054 more on tangible packaged goods then straight men. Well thats what comsourse says we thought it was higher
Gay men are 1.86 more times likely to spurge on electronic impulse buys then our counter parts according to comScore
gay men index at 129 for attending grad school. That is more then twice as much at the general population again by way of Quantcast
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